Growing Marketing Organizations Can Often Fall into Chaotic Behavior
Signs of disorganization include:
lost digital files leading to re-doing work and wasted production time.
siloed communications across departments with valuable digital assets hidden away on individual devices or personal cloud storage setups.
re-doing work or settling for off-brand creative.
anxiety about image license management risk.
In addition to the pain of interrupting colleagues as you hunt for that photo shoot image or video footage, your organization can suffer from:
lack of brand consistency.
slow time to market.
inaccurate product information across channels.
You can move from chaos to control. The low hanging fruit digital transformation initiative for marketing, with quick time-to-value, is Digital Asset Management (DAM).
Get the eBook to learn the ins-and-outs of DAM, how to justify it, where to get started and how to organize for it.
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