A strategically designed menu makes an enormous impact on customer choice and your bottom line. Beyond the branded aesthetic of restaurant menu design lies an exacting science that helps drive check averages higher.
Thus, savvy restaurant and hospitality operators know how important menu design is for their overall business strategy. They believe menu engineering is both an art and a science. Keep these pointers top of mind when designing or redesigning your menu.
Place items strategically
Highlight key dishes graphically
Strategize menu layout.
Price right
Deemphasize menu pricing
Write brief but evocative descriptions
Lean into millennial-preferred terms
Keep menu descriptions to 15 words or less
In addition to providing $36 billion in purchasing power as a procurement partner, Entegra delivers full-service culinary consultation. From the unparalleled Entegra Performance Kitchen to responsible food sourcing to trending products, Entegra's vast F&B services drive success.
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