Pharma has turned its attention to health equity with razor-sharp focus in recent years.
A new wave of strategies are beginning to flood the industry, including better approaches to recruiting diverse populations, attempts to overcome negative perceptions of research and efforts to take trials directly to patient communities.
INCLUDED IN THIS TRENDLINE
The many ‘myths’ of clinical trial diversity, and Genentech’s fight to disrupt them
6 ways to improve clinical trial diversity — as shown by J&J
Elderly exclusion: Clinical trials still fall short enrolling older adults