This step-by-step guide will help you create a successful business-to-business “marketing for leads” program.
The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business-to-business marketing program is more important than generating qualified sales leads.
“Marketing for leads” drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom-line oriented focus on generating, nurturing and qualifying B2B sales leads.
NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh.